Plum of London

 

about us

Ethically Sourced
One of the most important cornerstones of our business: whether it hails from Britain or South America, we ethically source all of our high quality yarn from specialist mills who operate under the fair trade code of conduct.

British Made
Our entire range is made within these shores meaning that we can support our local, highly-skilled industries whilst keeping our carbon footprint to a minimum! Quality control is consequently much easier to maintain and ensures that all of our clothing is made to the highest possible standards.

Eco-friendly
Alpacas are an environmentally positive mammal: Unlike sheep and goats, alpaca fleece doesn’t contain lanolin, so harsh chemicals are not required to remove this. Alpacas also have padded feet and when grazing, merely ‘’cut’’ the grass which causes much less damage to fragile eco-systems than hoofed livestock.

Contemporary Designed
By collaborating with young, up and coming British designers to fly the British flag, we’re able to develop our unique and dynamic style. Look out for our garments which have been created by the most promising young knitwear fashion designers Britain has to offer.

Sustainable Fashion
We distance ourselves from the ‘fast fashion’ mentality that seems all too prominent on today’s high street and instead, pride ourselves on creating stylish clothing that is ‘built to last’ and will be cherished for many years to come. You should not be surprised when one of our pieces is passed down through the generations.

Royal Alpaca
We use only the highest quality grade of alpaca fibre in our range - Royal Alpaca is considered even smoother, softer, stronger and warmer than cashmere. Less than 1% of all alpaca fibre production in the world can be classified as Royal Alpaca which allows us to bring you a collection both rare and exclusive.

 

 

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