Freed of London


about us

Freed of London has been designing and manufacturing beautiful dance shoes in the UK for 80 years and is one of the leading dance footwear and apparel brands in the industry, a true British heritage brand. Freed of London are proud of the fact that they hand make their shoes in their London, Leicester and Norwich factories.

Freed of London’s story began in 1929 by Mr. Mrs Freed, as the first pointe shoe manufacturer to customise shoes to meet the specific needs of a dancer.

Over the years, Freed of London has evolved significantly incorporating Ballroom dancing shoes, wedding shoes and a capsule collection of ballet flats.

When you step into a pair of Freed of London shoes, your feet will touch years of history, experience and expertise in making the finest handcrafted shoes.

Our experience in the world of dance ensures our shoes are engineered to bring you the upmost comfort and support.



Sign up for the

"MADE TO LAST Insiders" newsletter