Alice Robson founded Alice Robson Jewellery in 2005 and is going from strength to strength. Alice’s jewellery is all hand made by her in Sussex. Her jewellery may be geometric but the inexactness of the handmade process gives a unique feel that is lost in the mass produced or computer generated object. Please click on any of the images for more information or to buy.
What do you make and why?
My mission is to make simple beautiful jewellery that is accessible and truly wearable. The design process can be very challenging at times, but when you get it right there’s nothing more rewarding. It’s on days like this that I’ll still be in the workshop late into the evening as I just want to see the end result.
What makes your products stand out and differ?
I love it when a customer says I haven’t taken it off, which happens quite a lot! Simple, beautifully made pieces is what people really want. Once someone has discovered the Alice Robson way they come back and back to buy more. I have customers who I think surely the’ve got enough Alice Robson Jewellery, but it appears not!
Where are your products made?
Almost everything is entirely produced from my tiny but beautiful sussex garden studio. There are a few small UK companies that help with things like casting and plating, but these are processes that require very expensive equipment and specialist techniques and make no sense financially for me to try and undertake. Alice Robson Jewellery is a very British brand.
What do you find most difficult about the product development process?
The design process is the hardest, trying to be original and stay true to your brand, is not easy. It’s also tough to know how much stock to have in so you are ready for the busy times. What sold last year wont necessarily be what sells this year!
What is the most enjoyable part of designing and making your products?
A lot of my designs use repetition of shapes in the final design. So when you have made the originals and have produced enough to start playing, that’s the fun part.
Do you have any new products/ranges planned for the next year or so?
This year I have been developing my micro box range. Tiny handmade boxes, mainly pendants with hinged lids, each one unique. I am also currently designing and producing a set of cube jewellery that compliments the box pieces very well.
What products or people have helped to inspire you to create the products that you do?
When I first started my business the owner of a very stylish accessory shop commissioned me to produce my first collection. I remember delivering about 20 pieces to them and by the end of the first day I had a call from her saying that she’d already sold the statement necklace which was around £750. I owe a huge amount to them for making the business what it is today.
Tell us something about yourself that not many people know
I make time to walk the dog with friends at least twice a week.When you work on your own it can be quite isolating at times, so its important to get exercise and catch up with friends on a regular basis.
What do you wish we had asked you?
Question: If you could start your career again, how would you do it differently?
Answer: I don’t think I would do anything differently, all the experiences I have had, including 10 years in sales and marketing jobs, have really helped me get where I am today.
Which product in your range do you personally use the most and why?
Normally my favourite collection is the latest one! Saying that when I’m deciding what jewellery to wear, the Pod collection seems to win most times. It’s just very versatile and easy to wear.
Why did you name your products as you have?
There not much mystery around the naming of my products. Keep it simple, keep it obvious.
MTL – Alice, thank you for taking the time to answer our questions. It has been great hearing more about you and your products. For Made to Last customers who like what you have seen, you can shop Alison’s full range of jewellery on Made to Last here.